I’m not a fan of Kmart. I couldn’t tell you in 100 words or less why that is. But I feel really sorry for them right now, and just might go shop there to show some solidarity against the absolutely insane American consumer.
Suddenly, shopping on Thanksgiving is something bad. Since Kmart answered the cry of the consumer and decided to stay open 41 hours straight on Thanksgiving, the consumer has turned around and called the retailer out on being “unfamily.” But isn’t that exactly what consumers want? Don’t you want to shop on Thanksgiving?
Or is it more joyful to shop at midnight when retail employees should be snug in their beds but you want to be snagging the latest and greatest Mickey Mouse waffle maker? You need one of the four available $20 DVD players so you’ll stand in line until the store opens at three in the morning?
Does the American consumer not understand that there are employees working all these insane hours? Suddenly some hours are more insane than others?!
I’ve never understood middle of the night shopping. Thanksgiving is usually cold here in the Midwest. So who wants to go out in the cold and the dark to shop?! There is nothing out there that I want or need so badly that I need to warm up the car and dress to trek to a store to get.
Plus, shopping on Thanksgiving has not always been taboo. That’s what we did on Thanksgiving when I grew up in Kansas. Dad and Grandpa would watch football. I’d go shopping with the other women in the family. We weren’t looking for bargains. We were passing time. But we went during regular store hours, not when people should be sleeping.
Americans are a corporate retailers wet dream. We are like lemmings running for bargains that aren’t really bargains. We actually believe that things will be the cheapest they will ever be on Black Friday (aka the day after Thanksgiving). We have bought into the mantra, “more, I need more” and chant it as we grab Made-In-Some-Foreign-Country-By-Tiny-Children-For-Pennies schlock piled high in the aisles of the local mall’s anchor stores.
There’s got to be better ways to celebrate the holidays…